He worked the personal kindliness of the press to the utmost.

He did not mind making himself ridiculous or becoming a joke in the good cause, as he called it.

He joined in the applause when a humorist at the club feigned to drop dead from his chair at Fulkerson's introduction of the topic, and he went on talking that first number into the surviving spectators.

He stood treat upon all occasions, and he lunched attaches of the press at all hours.
He especially befriended the correspondents of the newspapers of other cities, for, as he explained to March, those fellows could give him any amount of advertising simply as literary gossip.

Many of the fellows were ladies who could not be so summarily asked out to lunch, but Fulkerson's ingenuity was equal to every exigency, and he contrived somehow to make each of these feel that she had been possessed of exclusive information.