He appeared at all events to have been looking into the question and had encountered a revelation.

Advertising scientifically worked presented itself thus as the great new force.

"It really does the thing, you know." They were face to face under the street-lamp as they had been the first night, and Strether, no doubt, looked blank.

"Affects, you mean, the sale of the object advertised ?" "Yes--but affects it extraordinarily; really beyond what one had supposed.

I mean of course when it's done as one makes out that in our roaring age, it CAN be done.