The truth about life was to be paid for by lies about bacon and butter,--or, let us say, business exaggerations rendered innocuous by custom, and therefore as harmless as truth.
Obviously Mr.Moggridge, who not unnaturally had felt a sense of moving about in worlds not realised during much of the deep talk, was here an authority of importance, and the idea at once appealed to him.

He would promise a permanent advertisement, and he even promised illustrations, in the form of blocks already engraved and occasionally used by the "Argus," of the flourishing shops at 33, 34, 35 High Street, and 58, 59 Zion Street.

He had also some blocks of gigantic hams most hammily pictured, which might also be of use, and he would also be able to bring in a number of his fellow tradesmen.

Invaluable Mr.Moggridge! What were truth without you! The poet, on his part, guaranteed to supply all the poetry that might be required, and indeed agreed to do special rhyming advertisements, at, say, half a guinea apiece.

He would also assist Londonderry in the political and municipal departments, not only in the higher flights, but lend a hand even in castigations of local jobs, abuses, and absurdities.
Gentle James Whalley would write round-about essays, for which he had a charming gift, and generally take in charge the aesthetic interests of the paper, though, as all were lovers of art and literature, those subjects would be handled now by one and now by another.