There are things higher than business.

What is the reason for the enormous movement from the farms into the cities?
Not simply that the business advantages in the city are better, but that the city has more conveniences, more excitement, and more facility for contact with friends and neighbors: in a word, more life.

There ought then to be attractiveness in country life such as will make the country boy or girl want to live and work in the country, such that the farmer will understand that there is no more dignified calling than his own, none that makes life better worth living.

The social or community life of the country should be put by the farmer--for no one but himself can do it for him--on the same basis as social life in the city, through the country churches and societies, through better roads, country telephones, rural free delivery, parcels post, and whatever else will help.

The problem is not merely to get better crops, not merely to dispose of crops better, but in the last analysis to have happier and richer lives of men and women on the farm..