Placed superbly beyond the need of catering to advertisers, it would adhere to rigorous standards of the true, the beautiful.

It would tell the truth as no other magazine founded on gross commercialism would dare to do.

It said so in well-arranged words.

The commercial magazines full well knew the hideous truth, but stifled it for hire.

The _New Dawn_ would be honest.
The sinister truth about America as revealed in the initial number of the brave new venture was that America was crude, blatant, boastful, vulgar, and money-grubbing.