His portrait is periodically distributed, and is more effective if it is a good, that is to say, a distinctive, than if it is a flattering likeness.

Best of all is a photograph which brings his ordinary existence sharply forward by representing him in his garden smoking a pipe or reading a newspaper.
A simple-minded supporter whose affection has been so worked up will probably try to give an intellectual explanation of it.

He will say that the man, of whom he may know really nothing except that he was photographed in a Panama hat with a fox-terrier, is 'the kind of man we want,' and that therefore he has decided to support him; just as a child will say that he loves his mother because she is the best mother in the world,[7] or a man in love will give an elaborate explanation of his perfectly normal feelings, which he describes as an intellectual inference from alleged abnormal excellences in his beloved.

The candidate naturally intellectualises in the same way.

One of the most perfectly modest men I know once told me that he was 'going round' a good deal among his future constituents 'to let them see what a good fellow I am.' Unless, indeed, the process can be intellectualised, it is for many men unintelligible.
[7] A rather unusually reflective little girl of my acquaintance, felt, one day, while looking at her mother, a strong impulse of affection.