Our distant ancestors must have been able to recognise colour before they recognised language, and the simple and stronger emotions more easily attach themselves to a colour than to a word.

The poor boy who died the other day with the ribbon of the Sheffield Wednesday Football Club on his pillow loved the colour itself with a direct and intimate affection.
[17] _Thoughts on the Present Discontents_ (Macmillan, 1902), p.

81.
A party tune is equally automatic in its action, and, in the case of people with a musical 'ear,' even more effective than a party colour as an object of emotion.

As long as the Marseillaise, which is now the national tune of France, was the party tune of the revolution its influence was enormous.

Even now, outside of France, it is a very valuable party asset.