[Human Nature In Politics by Graham Wallas]@TWC D-Link book
Human Nature In Politics

CHAPTER II
9/47

But any text-book of psychology will explain why it errs, both by excess and defect, if taken as a description of that which actually happens when language is used for the purpose of stimulating us to action.
Indeed the 'brass-instrument psychologists,' who do such admirable work in their laboratories, have invented an experiment on the effect of significant words which every one may try for himself.

Let him get a friend to write in large letters on cards a series of common political terms, nations, parties, principles, and so on.

Let him then sit before a watch recording tenths of seconds, turn up the cards, and practise observation of the associations which successively enter his consciousness.

The first associations revealed will be automatic and obviously 'illogical.' If the word be 'England' the white and black marks on the paper will, if the experimenter is a 'visualiser,' produce at once a picture of some kind accompanied by a vague and half conscious emotional reaction of affection, perhaps, or anxiety, or the remembrance of puzzled thought.

If the experimenter is 'audile,' the marks will first call up a vivid sound image with which a like emotional reaction may be associated.


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