LEAVING HIS FARM A large white poster, fresh and glaring, is pasted on the wall of a barn that stands beside a narrow country lane.

So plain an advertisement, without any colour or attempt at 'display,' would be passed unnoticed among the endless devices on a town hoarding.

There nothing can be hoped to be looked at unless novel and strange, or even incomprehensible.

But here the oblong piece of black and white contrasts sufficiently in itself with red brick and dull brown wooden framing, with tall shadowy elms, and the glint of sunshine on the streamlet that flows with a ceaseless murmur across the hollow of the lane.

Every man that comes along stays to read it.
The dealer in his trap--his name painted in white letters on the shaft--pulls up his quick pony, and sits askew on his seat to read.