[The History of the Telephone by Herbert N. Casson]@TWC D-Link book
The History of the Telephone

CHAPTER IX
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He will be as closely in touch with the average man as with the art of telephony.

He will know the gossip of the street, the demands of the labor unions, and the policies of governors and presidents.

The psychology of the Western farmer will concern him, and the tone of the daily press, and the methods of department stores.

It will be his aim to know the subtle chemistry of public opinion, and to adapt the telephone service to the shifting moods and necessities of the times.

HE WILL FIT TELEPHONY LIKE A GARMENT AROUND THE HABITS OF THE PEOPLE.
Also, now that the telephone business has become strong, its next anxiety must be to develop the virtues, and not the defects, of strength.


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