Fumbling the wares, our candidate saw, among other things, that New Mexico had six conventional votes: He sent after them.
So the Bar Cross Cattle Company was founded; range, the Jornado.

Our candidate provided the money and a manager, also ambidextrous with instructions to get those votes and incidentally to double the money, as a good and faithful manager should.
He got the six votes, but our candidate never became president.
Poor fellow, his millions could not bring him happiness.

He died, an embittered and disappointed man, in the obscurity of the United States Senate.
The Bar Cross brand was the sole fruit of that ambition.

Other ranches had dwindled or vanished; favored by environment the Bar Cross, almost alone, withstood the devastating march of progress.

It was still a mark of distinction to be a Bar Cross man.