[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link book
The Theory of the Leisure Class

CHAPTER Thirteen ~~ Survivals of the Non-Invidious Interests
18/34

But one should not betray an intimate knowledge of the material circumstances of vulgar life, or of the habits of thought of the vulgar classes, such as would effectually direct the efforts of these organizations to a materially useful end.
This reluctance to avow an unduly intimate knowledge of the lower-class conditions of life in detail of course prevails in very different degrees in different individuals; but there is commonly enough of it present collectively in any organization of the kind in question profoundly to influence its course of action.

By its cumulative action in shaping the usage and precedents of any such body, this shrinking from an imputation of unseemly familiarity with vulgar life tends gradually to set aside the initial motives of the enterprise, in favor of certain guiding principles of good repute, ultimately reducible to terms of pecuniary merit.

So that in an organization of long standing the initial motive of furthering the facility of life in these classes comes gradually to be an ostensible motive only, and the vulgarly effective work of the organization tends to obsolescence.
What is true of the efficiency of organizations for non-invidious work in this respect is true also as regards the work of individuals proceeding on the same motives; though it perhaps holds true with more qualification for individuals than for organized enterprises.

The habit of gauging merit by the leisure-class canons of wasteful expenditure and unfamiliarity with vulgar life, whether on the side of production or of consumption, is necessarily strong in the individuals who aspire to do some work of public utility.

And if the individual should forget his station and turn his efforts to vulgar effectiveness, the common sense of the community-the sense of pecuniary decency--would presently reject his work and set him right.


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