[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link bookThe Theory of the Leisure Class CHAPTER Thirteen ~~ Survivals of the Non-Invidious Interests 21/34
All concerned, whether their interest is immediate and self-regarding, or contemplative only, agree that some considerable share of the expenditure should go to the higher or spiritual needs derived from the habit of an invidious comparison in predatory exploit and pecuniary waste.
But this only goes to say that the canons of emulative and pecuniary reputability so far pervade the common sense of the community as to permit no escape or evasion, even in the case of an enterprise which ostensibly proceeds entirely on the basis of a non-invidious interest. It may even be that the enterprise owes its honorific virtue, as a means of enhancing the donor's good repute, to the imputed presence of this non-invidious motive; but that does not hinder the invidious interest from guiding the expenditure.
The effectual presence of motives of an emulative or invidious origin in non-emulative works of this kind might be shown at length and with detail, in any one of the classes of enterprise spoken of above.
Where these honorific details occur, in such cases, they commonly masquerade under designations that belong in the field of the aesthetic, ethical or economic interest.
These special motives, derived from the standards and canons of the pecuniary culture, act surreptitiously to divert effort of a non-invidious kind from effective service, without disturbing the agent's sense of good intention or obtruding upon his consciousness the substantial futility of his work.
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