[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link book
The Theory of the Leisure Class

CHAPTER Four ~~ Conspicuous Consumption
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Not that the results of her attention to household matters, of a decorative and mundificatory character, are not pleasing to the sense of men trained in middle-class proprieties; but the taste to which these effects of household adornment and tidiness appeal is a taste which has been formed under the selective guidance of a canon of propriety that demands just these evidences of wasted effort.

The effects are pleasing to us chiefly because we have been taught to find them pleasing.

There goes into these domestic duties much solicitude for a proper combination of form and color, and for other ends that are to be classed as aesthetic in the proper sense of the term; and it is not denied that effects having some substantial aesthetic value are sometimes attained.

Pretty much all that is here insisted on is that, as regards these amenities of life, the housewife's efforts are under the guidance of traditions that have been shaped by the law of conspicuously wasteful expenditure of time and substance.

If beauty or comfort is achieved-and it is a more or less fortuitous circumstance if they are-they must be achieved by means and methods that commend themselves to the great economic law of wasted effort.


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