[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link book
The Theory of the Leisure Class

CHAPTER Four ~~ Conspicuous Consumption
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But that canon of reputability which discountenances all employment that is of the nature of productive effort is still at hand, and will permit nothing beyond the most transient vogue to any employment that is substantially useful or productive.

The consequence is that a change has been wrought in the conspicuous leisure practiced by the leisure class; not so much in substance as in form.

A reconciliation between the two conflicting requirements is effected by a resort to make-believe.

Many and intricate polite observances and social duties of a ceremonial nature are developed; many organizations are founded, with some specious object of amelioration embodied in their official style and title; there is much coming and going, and a deal of talk, to the end that the talkers may not have occasion to reflect on what is the effectual economic value of their traffic.

And along with the make-believe of purposeful employment, and woven inextricably into its texture, there is commonly, if not invariably, a more or less appreciable element of purposeful effort directed to some serious end.
In the narrower sphere of vicarious leisure a similar change has gone forward.


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