[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link bookThe Theory of the Leisure Class CHAPTER Four ~~ Conspicuous Consumption 43/46
The use of the word "waste" as a technical term, therefore, implies no deprecation of the motives or of the ends sought by the consumer under this canon of conspicuous waste. But it is, on other grounds, worth noting that the term "waste" in the language of everyday life implies deprecation of what is characterized as wasteful.
This common-sense implication is itself an outcropping of the instinct of workmanship.
The popular reprobation of waste goes to say that in order to be at peace with himself the common man must be able to see in any and all human effort and human enjoyment an enhancement of life and well-being on the whole.
In order to meet with unqualified approval, any economic fact must approve itself under the test of impersonal usefulness--usefulness as seen from the point of view of the generically human.
Relative or competitive advantage of one individual in comparison with another does not satisfy the economic conscience, and therefore competitive expenditure has not the approval of this conscience. In strict accuracy nothing should be included under the head of conspicuous waste but such expenditure as is incurred on the ground of an invidious pecuniary comparison.
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