[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link book
The Theory of the Leisure Class

CHAPTER Six ~~ Pecuniary Canons of Taste
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It is of course in the more naive cults that this suffusion of pecuniary beauty is most patent, but it is visible throughout.

All peoples, at whatever stage of culture or degree of enlightenment, are fain to eke out a sensibly scant degree of authentic formation regarding the personality and habitual surroundings of their divinities.

In so calling in the aid of fancy to enrich and fill in their picture of the divinity's presence and manner of life they habitually impute to him such traits as go to make up their ideal of a worthy man.

And in seeking communion with the divinity the ways and means of approach are assimilated as nearly as may be to the divine ideal that is in men's minds at the time.

It is felt that the divine presence is entered with the best grace, and with the best effect, according to certain accepted methods and with the accompaniment of certain material circumstances which in popular apprehension are peculiarly consonant with the divine nature.


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