[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link book
The Theory of the Leisure Class

CHAPTER Six ~~ Pecuniary Canons of Taste
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The former of the two utensils is, in fact, commonly a less effective contrivance for its ostensible purpose than the latter.

The objection is of course ready to hand that, in taking this view of the matter, one of the chief uses, if not the chief use, of the costlier spoon is ignored; the hand-wrought spoon gratifies our taste, our sense of the beautiful, while that made by machinery out of the base metal has no useful office beyond a brute efficiency.

The facts are no doubt as the objection states them, but it will be evident on rejection that the objection is after all more plausible than conclusive.

It appears (1) that while the different materials of which the two spoons are made each possesses beauty and serviceability for the purpose for which it is used, the material of the hand-wrought spoon is some one hundred times more valuable than the baser metal, without very greatly excelling the latter in intrinsic beauty of grain or color, and without being in any appreciable degree superior in point of mechanical serviceability; (2) if a close inspection should show that the supposed hand-wrought spoon were in reality only a very clever citation of hand-wrought goods, but an imitation so cleverly wrought as to give the same impression of line and surface to any but a minute examination by a trained eye, the utility of the article, including the gratification which the user derives from its contemplation as an object of beauty, would immediately decline by some eighty or ninety per cent, or even more; (3) if the two spoons are, to a fairly close observer, so nearly identical in appearance that the lighter weight of the spurious article alone betrays it, this identity of form and color will scarcely add to the value of the machine-made spoon, nor appreciably enhance the gratification of the user's "sense of beauty" in contemplating it, so long as the cheaper spoon is not a novelty, ad so long as it can be procured at a nominal cost.

The case of the spoons is typical.


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