[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link bookThe Theory of the Leisure Class CHAPTER Six ~~ Pecuniary Canons of Taste 19/68
The aesthetic serviceability of objects of beauty is not greatly nor universally heightened by possession. The generalization for which the discussion so far affords ground is that any valuable object in order to appeal to our sense of beauty must conform to the requirements of beauty and of expensiveness both.
But this is not all.
Beyond this the canon of expensiveness also affects our tastes in such a way as to inextricably blend the marks of expensiveness, in our appreciation, with the beautiful features of the object, and to subsume the resultant effect under the head of an appreciation of beauty simply.
The marks of expensiveness come to be accepted as beautiful features of the expensive articles.
They are pleasing as being marks of honorific costliness, and the pleasure which they afford on this score blends with that afforded by the beautiful form and color of the object; so that we often declare that an article of apparel, for instance, is "perfectly lovely," when pretty much all that an analysis of the aesthetic value of the article would leave ground for is the declaration that it is pecuniarily honorific. This blending and confusion of the elements of expensiveness and of beauty is, perhaps, best exemplified in articles of dress and of household furniture.
<<Back Index Next>> D-Link book Top TWC mobile books
|