[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link bookThe Theory of the Leisure Class CHAPTER Six ~~ Pecuniary Canons of Taste 20/68
The code of reputability in matters of dress decides what shapes, colors, materials, and general effects in human apparel are for the time to be accepted as suitable; and departures from the code are offensive to our taste, supposedly as being departures from aesthetic truth.
The approval with which we look upon fashionable attire is by no means to be accounted pure make-believe.
We readily, and for the most part with utter sincerity, find those things pleasing that are in vogue.
Shaggy dress-stuffs and pronounced color effects, for instance, offend us at times when the vogue is goods of a high, glossy finish and neutral colors.
A fancy bonnet of this year's model unquestionably appeals to our sensibilities today much more forcibly than an equally fancy bonnet of the model of last year; although when viewed in the perspective of a quarter of a century, it would, I apprehend, be a matter of the utmost difficulty to award the palm for intrinsic beauty to the one rather than to the other of these structures.
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