[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link bookThe Theory of the Leisure Class CHAPTER Six ~~ Pecuniary Canons of Taste 30/68
The evidence goes to show that the requirement of reputable expensiveness is still present in good vigor even where all ostensibly lavish display is avoided.
The artistic effects actually wrought in this work of reconstruction diverge somewhat widely from the effect to which the same ground would have lent itself in hands not guided by pecuniary canons of taste.
And even the better class of the city's population view the progress of the work with an unreserved approval which suggests that there is in this case little if any discrepancy between the tastes of the upper and the lower or middle classes of the city.
The sense of beauty in the population of this representative city of the advanced pecuniary culture is very chary of any departure from its great cultural principle of conspicuous waste. The love of nature, perhaps itself borrowed from a higher-class code of taste, sometimes expresses itself in unexpected ways under the guidance of this canon of pecuniary beauty, and leads to results that may seem incongruous to an unreflecting beholder.
The well-accepted practice of planting trees in the treeless areas of this country, for instance, has been carried over as an item of honorific expenditure into the heavily wooded areas; so that it is by no means unusual for a village or a farmer in the wooded country to clear the land of its native trees and immediately replant saplings of certain introduced varieties about the farmyard or along the streets.
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