[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link book
The Theory of the Leisure Class

CHAPTER Six ~~ Pecuniary Canons of Taste
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The dog is at the same time associated in our imagination with the chase--a meritorious employment and an expression of the honorable predatory impulse.

Standing on this vantage ground, whatever beauty of form and motion and whatever commendable mental traits he may possess are conventionally acknowledged and magnified.
And even those varieties of the dog which have been bred into grotesque deformity by the dog-fancier are in good faith accounted beautiful by many.

These varieties of dogs--and the like is true of other fancy-bred animals--are rated and graded in aesthetic value somewhat in proportion to the degree of grotesqueness and instability of the particular fashion which the deformity takes in the given case.

For the purpose in hand, this differential utility on the ground of grotesqueness and instability of structure is reducible to terms of a greater scarcity and consequent expense.

The commercial value of canine monstrosities, such as the prevailing styles of pet dogs both for men's and women's use, rests on their high cost of production, and their value to their owners lies chiefly in their utility as items of conspicuous consumption.
In directly, through reflection Upon their honorific expensiveness, a social worth is imputed to them; and so, by an easy substitution of words and ideas, they come to be admired and reputed beautiful.


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