[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link bookThe Theory of the Leisure Class CHAPTER Six ~~ Pecuniary Canons of Taste 38/68
His pretensions have the countenance of the principle of conspicuous waste and the backing of the predatory aptitude for dominance and emulation.
The horse is, moreover, a beautiful animal, although the race-horse is so in no peculiar degree to the uninstructed taste of those persons who belong neither in the class of race-horse fanciers nor in the class whose sense of beauty is held in abeyance by the moral constraint of the horse fancier's award.
To this untutored taste the most beautiful horse seems to be a form which has suffered less radical alteration than the race-horse under the breeder's selective development of the animal.
Still, when a writer or speaker--especially of those whose eloquence is most consistently commonplace wants an illustration of animal grace and serviceability, for rhetorical use, he habitually turns to the horse; and he commonly makes it plain before he is done that what he has in mind is the race-horse. It should be noted that in the graduated appreciation of varieties of horses and of dogs, such as one meets with among people of even moderately cultivated tastes in these matters, there is also discernible another and more direct line of influence of the leisure-class canons of reputability.
In this country, for instance, leisure-class tastes are to some extent shaped on usages and habits which prevail, or which are apprehended to prevail, among the leisure class of Great Britain.
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