[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link bookThe Theory of the Leisure Class CHAPTER Six ~~ Pecuniary Canons of Taste 46/68
The connection which is here insisted on between the reputability and the apprehended beauty of objects lies through the effect which the fact of reputability has upon the valuer's habits of thought.
He is in the habit of forming judgments of value of various kinds-economic, moral, aesthetic, or reputable concerning the objects with which he has to do, and his attitude of commendation towards a given object on any other ground will affect the degree of his appreciation of the object when he comes to value it for the aesthetic purpose.
This is more particularly true as regards valuation on grounds so closely related to the aesthetic ground as that of reputability.
The valuation for the aesthetic purpose and for the purpose of repute are not held apart as distinctly as might be.
Confusion is especially apt to arise between these two kinds of valuation, because the value of objects for repute is not habitually distinguished in speech by the use of a special descriptive term.
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