[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link book
The Theory of the Leisure Class

CHAPTER Six ~~ Pecuniary Canons of Taste
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Any feature in the physiognomy of goods, however pleasing in itself, and however well it may approve itself to the taste for effective work, will not be tolerated if it proves obnoxious to this norm of pecuniary reputability.
The ceremonial inferiority or uncleanness in consumable goods due to "commonness," or in other words to their slight cost of production, has been taken very seriously by many persons.

The objection to machine products is often formulated as an objection to the commonness of such goods.

What is common is within the (pecuniary) reach of many people.
Its consumption is therefore not honorific, since it does not serve the purpose of a favorable invidious comparison with other consumers.

Hence the consumption, or even the sight of such goods, is inseparable from an odious suggestion of the lower levels of human life, and one comes away from their contemplation with a pervading sense of meanness that is extremely distasteful and depressing to a person of sensibility.

In persons whose tastes assert themselves imperiously, and who have not the gift, habit, or incentive to discriminate between the grounds of their various judgments of taste, the deliverances of the sense of the honorific coalesce with those of the sense of beauty and of the sense of serviceability--in the manner already spoken of; the resulting composite valuation serves as a judgment of the object's beauty or its serviceability, according as the valuer's bias or interest inclines him to apprehend the object in the one or the other of these aspects.


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