[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link book
The Theory of the Leisure Class

CHAPTER Six ~~ Pecuniary Canons of Taste
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It follows not infrequently that the marks of cheapness or commonness are accepted as definitive marks of artistic unfitness, and a code or schedule of aesthetic proprieties on the one hand, and of aesthetic abominations on the other, is constructed on this basis for guidance in questions of taste.
As has already been pointed out, the cheap, and therefore indecorous, articles of daily consumption in modern industrial communities are commonly machine products; and the generic feature of the physiognomy of machine-made goods as compared with the hand-wrought article is their greater perfection in workmanship and greater accuracy in the detail execution of the design.

Hence it comes about that the visible imperfections of the hand-wrought goods, being honorific, are accounted marks of superiority in point of beauty, or serviceability, or both.
Hence has arisen that exaltation of the defective, of which John Ruskin and William Morris were such eager spokesmen in their time; and on this ground their propaganda of crudity and wasted effort has been taken up and carried forward since their time.

And hence also the propaganda for a return to handicraft and household industry.

So much of the work and speculations of this group of men as fairly comes under the characterization here given would have been impossible at a time when the visibly more perfect goods were not the cheaper.
It is of course only as to the economic value of this school of aesthetic teaching that anything is intended to be said or can be said here.

What is said is not to be taken in the sense of depreciation, but chiefly as a characterization of the tendency of this teaching in its effect on consumption and on the production of consumable goods.
The manner in which the bias of this growth of taste has worked itself out in production is perhaps most cogently exemplified in the book manufacture with which Morris busied himself during the later years of his life; but what holds true of the work of the Kelmscott Press in an eminent degree, holds true with but slightly abated force when applied to latter-day artistic book-making generally--as to type, paper, illustration, binding materials, and binder's work.


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