[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link bookThe Theory of the Leisure Class CHAPTER Six ~~ Pecuniary Canons of Taste 62/68
The claims to excellence put forward by the later products of the bookmaker's industry rest in some measure on the degree of its approximation to the crudities of the time when the work of book-making was a doubtful struggle with refractory materials carried on by means of insufficient appliances. These products, since they require hand labor, are more expensive; they are also less convenient for use than the books turned out with a view to serviceability alone; they therefore argue ability on the part of the purchaser to consume freely, as well as ability to waste time and effort.
It is on this basis that the printers of today are returning to "old-style," and other more or less obsolete styles of type which are less legible and give a cruder appearance to the page than the "modern." Even a scientific periodical, with ostensibly no purpose but the most effective presentation of matter with which its science is concerned, will concede so much to the demands of this pecuniary beauty as to publish its scientific discussions in oldstyle type, on laid paper, and with uncut edges.
But books which are not ostensibly concerned with the effective presentation of their contents alone, of course go farther in this direction.
Here we have a somewhat cruder type, printed on hand-laid, deckel-edged paper, with excessive margins and uncut leaves, with bindings of a painstaking crudeness and elaborate ineptitude.
The Kelmscott Press reduced the matter to an absurdity--as seen from the point of view of brute serviceability alone--by issuing books for modern use, edited with the obsolete spelling, printed in black-letter, and bound in limp vellum fitted with thongs.
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