[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link bookThe Theory of the Leisure Class CHAPTER Six ~~ Pecuniary Canons of Taste 8/68
Devout consumption is of the nature of vicarious consumption.
This canon of devout austerity is based on the pecuniary reputability of conspicuously wasteful consumption, backed by the principle that vicarious consumption should conspicuously not conduce to the comfort of the vicarious consumer. The sanctuary and its fittings have something of this austerity in all the cults in which the saint or divinity to whom the sanctuary pertains is not conceived to be present and make personal use of the property for the gratification of luxurious tastes imputed to him.
The character of the sacred paraphernalia is somewhat different in this respect in those cults where the habits of life imputed to the divinity more nearly approach those of an earthly patriarchal potentate--where he is conceived to make use of these consumable goods in person.
In the latter case the sanctuary and its fittings take on more of the fashion given to goods destined for the conspicuous consumption of a temporal master or owner.
On the other hand, where the sacred apparatus is simply employed in the divinity's service, that is to say, where it is consumed vicariously on his account by his servants, there the sacred properties take the character suited to goods that are destined for vicarious consumption only. In the latter case the sanctuary and the sacred apparatus are so contrived as not to enhance the comfort or fullness of life of the vicarious consumer, or at any rate not to convey the impression that the end of their consumption is the consumer's comfort.
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