[The Theory of the Leisure Class by Thorstein Veblen]@TWC D-Link bookThe Theory of the Leisure Class CHAPTER Six ~~ Pecuniary Canons of Taste 9/68
For the end of vicarious consumption is to enhance, not the fullness of life of the consumer, but the pecuniary repute of the master for whose behoof the consumption takes place.
Therefore priestly vestments are notoriously expensive, ornate, and inconvenient; and in the cults where the priestly servitor of the divinity is not conceived to serve him in the capacity of consort, they are of an austere, comfortless fashion.
And such it is felt that they should be. It is not only in establishing a devout standard of decent expensiveness that the principle of waste invades the domain of the canons of ritual serviceability.
It touches the ways as well as the means, and draws on vicarious leisure as well as on vicarious consumption.
Priestly demeanor at its best is aloof, leisurely, perfunctory, and uncontaminated with suggestions of sensuous pleasure.
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