The prime duty of God's ambassador is to arouse the attention of souls before his pulpit; to stir those who are indifferent; to awaken those who are impenitent; to cheer the sorrow-stricken; to strengthen the weak, and edify believers An advocate in a criminal trial puts his grip on every juryman's ear So must every herald of Gospel-truth demand and command a hearing, cost what it may: but that hearing he never will secure while he addresses an audience in a cold, formal, perfunctory manner.
Certainly the great apostle at Ephesus aimed at the emotions and the conscience as well as the reason of his hearers when he "ceased not to warn them night and day with tears." I cannot impress it too strongly on every young minister that the delivery of his sermon is half the battle.
Why load your gun at all if you cannot send your charge to the mark?
Many a discourse containing much valuable thought has fallen dead on drowsy ears when it might have produced great effect if the preacher had only had _inspiration_ and _perspiration_.

A sermon that is but ordinary as a production may have an extraordinary effect by direct and fervid delivery.

The minister who never warms himself will never warm up his congregation.

I once asked Albert Barnes, of Philadelphia, "Who is the greatest preacher you have ever heard ?" Mr.Barnes, who was a very clear-headed thinker, replied: "I cannot answer your question exactly, but the greatest specimen of preaching I ever heard was by the Rev.
Edward N.Kirk before my congregation during a revival; it produced a tremendous effect." Those of us that knew Kirk knew that he was not a man of genius or profound scholarship; but he was a true orator with a superb voice and a sweet persuasiveness, and his whole soul was on fire with the love of Jesus and the love of souls.
It is not easy to define what that subtle something is which we call pulpit magnetism.

As near as I can come to a definition I would say it is the quality or faculty in the speaker that arouses the attention and strengthens the interest of his auditors and which, when aided by the Holy Spirit, produces conviction in their minds by the truth that is in Jesus.