CHAPTER XV.
OF TRADESMEN RUINING ONE ANOTHER BY RUMOUR AND CLAMOUR, BY SCANDAL AND REPROACH I have dwelt long upon the tradesman's management of himself, in order to his due preserving both his business and his reputation: let me bestow one chapter upon the tradesman for his conduct among his neighbours and fellow-tradesmen.
Credit is so much a tradesman's blessing that it is the choicest ware he deals in, and he cannot be too chary of it when he has it, or buy it too dear when he wants it; it is a stock to his warehouse, it is current money in his cash-chest, it accepts all his bills, for it is on the fund of his credit that he has any bills to accept; demands would else be made upon the spot, and he must pay for his goods before he has them--therefore, I say, it accepts all his bills, and oftentimes pays them too; in a word, it is the life and soul of his trade, and it requires his utmost vigilance to preserve it.
If, then, his own credit should be of so much value to him, and he should be so nice in his concern about it, he ought in some degree to have the same care of his neighbour's.

Religion teaches us not to slander and defame our neighbour, that is to say, not to raise or promote any slander or scandal upon his good name.

As a good name is to another man, and which the wise man says, 'is better than life,' the same is credit to a tradesman--it is the life of his trade; and he that wounds a tradesman's credit without cause, is as much a murderer in trade, as he that kills a man in the dark is a murderer in matters of blood.
Besides, there is a particular nicety in the credit of a tradesman, which does not reach in other cases: a man is slandered in his character, or reputation, and it is injurious; and if it comes in the way of a marriage, or of a preferment, or post, it may disappoint and ruin him; but if this happens to a tradesman, he is immediately and unavoidably blasted and undone; a tradesman has but two sorts of enemies to encounter with, namely, thieves breaking open his shop, and ill neighbours blackening and blasting his reputation; and the latter are the worst thieves of the two, by a great deal; and, therefore, people should indeed be more chary of their discourse of tradesmen, than of other men, and that as they would not be guilty of murder.

I knew an author of a book, who was drawn in unwarily, and without design, to publish a scandalous story of a tradesman in London.

He (the author) was imposed upon by a set of men, who did it maliciously, and he was utterly ignorant of the wicked design; nor did he know the person, but rashly published the thing, being himself too fond of a piece of news, which he thought would be grateful to his readers; nor yet did he publish the person's name, so cautious he was, though that was not enough, as it proved, for the person was presently published by those who had maliciously done it.
The scandal spread; the tradesman, a flourishing man, and a considerable dealer, was run upon by it with a torrent of malice; a match which he was about with a considerable fortune was blasted and prevented, and that indeed was the malicious end of the people that did it; nor did it stop there--it brought his creditors upon him, it ruined him, it brought out a commission of bankrupt against him, it broke his heart, and killed him; and after his death, his debts and effects coming in, there appeared to be seven shillings in the pound estate, clear and good over and above all demands, all his debts discharged, and all the expenses of the statute paid.
It was to no purpose that the man purged himself of the crime laid to his charge--that the author, who had ignorantly and rashly published the scandal, declared himself ignorant; the man was run down by a torrent of reproach; scandal oppressed him; he was buried alive in the noise and dust raised both against his morals and his credit, and yet his character was proved good, and his bottom in trade was so too, as I have said above.
It is not the least reason of my publishing this to add, that even the person who was ignorantly made the instrument of publishing the scandal, was not able to retrieve it, or to prevent the man's ruin by all the public reparation he could make in print, and by all the acknowledgement he could make of his having been ignorantly drawn in to do it.