[The Complete English Tradesman (1839 ed.) by Daniel Defoe]@TWC D-Link book
The Complete English Tradesman (1839 ed.)

CHAPTER XIX
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Good usage, good pennyworths, good wares, and good choice, are doubtless the four cardinal points of business; but a handsome shop also goes a considerable way in attracting customers, and is a principle which no prudent tradesman will despise.].


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