[A Book of the Play by Dutton Cook]@TWC D-Link bookA Book of the Play CHAPTER V 18/19
Visitors to the more expensive seats are now supplied with a scented bill of octavo size, which is generally, in addition, the means of advertising the goods and inventions of an individual perfumer.
Attempts to follow Parisian example, and to make the playbill at once a vehicle for general advertisements and a source of amusing information upon theatrical subjects, have been ventured here occasionally, but without decided success.
From time to time papers started with this object under such titles as the "Opera Glass," the "Curtain," the "Drop Scene," &c., have appeared, but they have failed to secure a sufficiency of patronage.
The playgoer's openness to receive impressions or information of any kind by way of employment during the intervals of representation, has not been unperceived by the advertisers, however, and now and then, as a result, a monstrosity called an "advertising curtain" has disfigured the stage.
Some new development of the playbill in this direction may be in store for us in the future.
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