Britain for the British, socially and industrially.
5.

Rehabilitation of those broken in the war.
6.

A happier country for all." Here is food for the cynic.

To this concoction of greed and sentiment, prejudice and deception, three weeks of the platform had reduced the powerful governors of England, who but a little while before had spoken not ignobly of Disarmament and a League of Nations and of a just and lasting peace which should establish the foundations of a new Europe.
On the same evening the Prime Minister at Bristol withdrew in effect his previous reservations and laid down four principles to govern his Indemnity Policy, of which the chief were: First, we have an absolute right to demand the whole cost of the war; second, we propose to demand the whole cost of the war; and third, a Committee appointed by direction of the Cabinet believe that it can be done.[100] Four days later he went to the polls.
The Prime Minister never said that he himself believed that Germany could pay the whole cost of the war.

But the program became in the mouths of his supporters on the hustings a great deal more than concrete.