The ordinary voter was led to believe that Germany could certainly be made to pay the greater part, if not the whole cost of the war.

Those whose practical and selfish fears for the future the expenses of the war had aroused, and those whose emotions its horrors had disordered, were both provided for.

A vote for a Coalition candidate meant the Crucifixion of Anti-Christ and the assumption by Germany of the British National Debt.
It proved an irresistible combination, and once more Mr.George's political instinct was not at fault.

No candidate could safely denounce this program, and none did so.

The old Liberal Party, having nothing comparable to offer to the electorate, was swept out of existence.[101] A new House of Commons came into being, a majority of whose members had pledged themselves to a great deal more than the Prime Minister's guarded promises.