It is a question, however, whether the day of the woman's magazine, as we have known it, is not passing.
Already the day has gone for the woman's magazine built on the old lines which now seem so grotesque and feeble in the light of modern growth.

The interests of women and of men are being brought closer with the years, and it will not be long before they will entirely merge.

This means a constantly diminishing necessity for the distinctly feminine magazine.
Naturally, there will always be a field in the essentially feminine pursuits which have no place in the life of a man, but these are rapidly being cared for by books, gratuitously distributed, issued by the manufacturers of distinctly feminine and domestic wares; for such publications the best talent is being employed, and the results are placed within easy access of women, by means of newspaper advertisement, the store-counter, or the mails.

These will sooner or later--and much sooner than later--supplant the practical portions of the woman's magazine, leaving only the general contents, which are equally interesting to men and to women.

Hence the field for the magazine with the essentially feminine appeal is contracting rather than broadening, and it is likely to contract much more rapidly in the future.
The field was altogether different when Edward Bok entered it in 1889.
It was not only wide open, but fairly crying out to be filled.