Here was a field almost limitless in possible improvement, but he wanted to approach it in a new way.

The best method baffled him until one day he met a woman friend who told him that she was on her way to a funeral at a friend's home.
"I didn't know you were so well acquainted with Mrs.S----," said Bok.
"I wasn't, as a matter of fact," replied the woman.
"I'll be perfectly frank; I am going to the funeral just to see how Mrs.S----'s house is furnished.

She was always thought to have great taste, you know, and, whether you know it or not, a woman is always keen to look into another woman's home." Bok realized that he had found the method of presentation for his interior-furnishing plan if he could secure photographs of the most carefully furnished homes in America.

He immediately employed the best available expert, and within six months there came to him an assorted collection of over a thousand photographs of well-furnished rooms.

The best were selected, and a series of photographic pages called "Inside of 100 Homes" was begun.