Bok was employing the best artists of the day: Edwin A.Abbey, Howard Pyle, Charles Dana Gibson, W.L.
Taylor, Albert Lynch, Will H.Low, W.T.Smedley, Irving R.Wiles, and others.

As his magazine was rolled to go through the mails, the pictures naturally suffered; Bok therefore decided to print a special edition of each important picture that he published, an edition on plate-paper, without text, and offered to his readers at ten cents a copy.

Within a year he had sold nearly one hundred thousand copies, such pictures as W.L.Taylor's "The Hanging of the Crane" and "Home-Keeping Hearts" being particularly popular.
But all this was simply to lead up to the realization of Bok's cherished dream; the reproduction, in enormous numbers, of the greatest pictures in the world in their original colors.

The plan, however, was not for the moment feasible; the cost of the four-color process was at that time prohibitive, and Bok had to abandon it.

But he never lost sight of it.