The publisher managed to find another scribe who finished the task creditably without purchasing so much as a sheet of paper.

But imagine the expense account that would be presented by a writer engaged to describe the stretch of shopping Fifth Avenue from Thirty-fourth Street to Fiftieth who considered it necessary to follow the method suggested by the creator of the _Comedie Humaine_! Paraphrasing the saying of Dr.Oliver Wendell Holmes, three or four generations in the story of a New York store make an aristocrat of trade.

There are names of commerce that stand out in the imagination of the New Yorkers like the names of great soldiers and statesmen.

Solid, imposing, facing the Avenue at a corner that represents land value that is computed by the square inch, is the structure of Brown-Smith.

In some cases the passer-by will search in vain for any indication of the name--the information being deemed wholly superfluous.