That's absolutely all that there was to it.

He caught in the street the word of the time and harnessed it to his preposterous chariot.
One remembers his first modest advertisements headed with the magic word Thrift, Thrift, Thrift, thrice repeated; promising ten per cent.

on all deposits and giving the address of the Thrift and Independence Aid Association in Vauxhall Bridge Road.

Apparently nothing more was necessary.

He didn't even explain what he meant to do with the money he asked the public to pour into his lap.