The top layer of that box is cigars in gold ribbons, placed there by myself, and underneath are the Celebros.

I never get down to the Celebros.
"For a long time my secret was locked in my breast as carefully as I shall lock my next week's gift away in the cupboard, if I can find room for it; but a few of my most intimate friends have an inkling of it now.
When my friends drop in I am compelled to push the Celebro box toward them, and if they would simply take a cigar and ask no questions all would be well; for, as I have said, there are cigars on the top.

But they spoil everything by remarking that they have not seen the brand before.

Should my wife not be present this is immaterial, for I have long had a reputation of keeping good cigars.

Then I merely remark that it is a new brand; and they smoke, probably observing that it reminds them of a Cabana, which is natural, seeing that it is a Cabana in disguise.