The emperor consequently sent fresh ambassadors laden with presents to Cortez, with assurances that he was in no way responsible for the attack upon them, and that he considered they had done well in punishing its authors.
Cortez endeavored to induce the inhabitants of the city to embrace Christianity; and would have resorted to force here, as at Cempoalla, but he was dissuaded by Father Olmedo; who, as on former occasions, urged that conversions effected by force were of little use, and that the cause would be injured, rather than benefited by such measures.

Christianity would, as a matter of course, result from the success of the Spaniards; and that success would be imperiled, by exciting the animosity of the whole people by violence to their gods.

As the great teocalli had been captured in fair fight, and a large portion of its buildings burnt, Cortez converted a massive stone edifice that had escaped the flames into a church, and erected a gigantic crucifix on the summit of the teocalli, visible from all points of the city.
A fortnight after his entrance to Cholula, Cortez again began to move forward.

His Cempoallan allies, who had fought with great bravery against the Tlascalans, and had rendered him immense assistance upon the march, now asked to be allowed to return home; for much as they believed in the prowess of the whites, the dread of Montezuma's name was too great for them to dare trust themselves in his capital.

Cortez dismissed them with many presents and, with his Tlascalan army, set forward towards the capital.
As they proceeded on their way, parties came in from various towns on the plateau with friendly messages.