Mere politeness is not enough; the employees must try in every possible way to please and to make customers feel at home.

Something more must be done than is done in other stores, so that every visitor will remember the Bon Marche with pleasure.

By this course the business has been developed until it is said to be the largest of the kind in the world.
"Thank you, my dear; please call again," spoken to a little beggar-girl who bought a pennyworth of snuff proved a profitable advertisement and made Lundy Foote a millionaire.
Many persons of real refinement are thought to be stiff, proud, reserved, and haughty who are not, but are merely diffident and shy.
It is a curious fact that diffidence often betrays us into discourtesies which our hearts abhor, and which cause us intense mortification and embarrassment.

Excessive shyness must be overcome as an obstacle to perfect manners.

It is peculiar to the Anglo-Saxon and the Teutonic races, and has frequently been a barrier to the highest culture.