To prevent this, I make up my mind, as a rule, that I will try to make my address so interesting, will try to state so many interesting facts one after another, that no one can leave.

The average audience, I have come to believe, wants facts rather than generalities or sermonizing.

Most people, I think, are able to draw proper conclusions if they are given the facts in an interesting form on which to base them.
As to the kind of audience that I like best to talk to, I would put at the top of the list an organization of strong, wide-awake, business men, such, for example, as is found in Boston, New York, Chicago, and Buffalo.

I have found no other audience so quick to see a point, and so responsive.

Within the last few years I have had the privilege of speaking before most of the leading organizations of this kind in the large cities of the United States.