Whether far away in Prussia or at home in France, he leads tragic authors by the hand, Raynouard, Legouve, Luce de Lancival; he listens to the first reading of the "Mort d'Henri IV." and the "Etats de Blois." He gives to Gardel, a ballet-composer, "a fine theme in the Return of Ulysses." He explains to authors how dramatic effect should, in their hands, become a political lesson; for lack of anything better, and waiting for these to comprehend it, he uses the theatre the same as a tribune for the reading to the spectators of his bulletins of the grand army.
On the other hand, in the daily newspapers, he is his own advocate, the most vehement, the haughtiest, the most powerful of polemics.

For a long time, in the "Moniteur," he himself dictates articles which are known by his style.

After Austerlitz, he has no time to do this, but he inspires them all and they are prepared under his orders.

In the "Moniteur" and other gazettes, it is his voice which, directly or by his spokesmen, reaches the public; it alone prevails and one may divine what it utters! The official acclaim of every group or authority in the State again swell the one great, constant, triumphant adulatory hymn which, with its insistence, unanimity and violent sonorities, tends to bewilder all minds, deaden consciences and pervert the judgment.
"Were it open to doubt," says a member of the tribunate,[6262] "whether heaven or chance gives sovereigns on earth, would it not be evident for us that we owe our Emperor to some divinity ?" Another of the choir then takes up the theme in a minor key and thus sings the victory of Austerlitz: "Europe, threatened by a new invasion of the barbarians, owes its safety to the genius of another Charles Martel." Similar cantatas follow, intoned in the senate and lower house by Lacepede, Perignon and Garat, and then, in each diocese, by the bishops, some of whom, in their pastoral letters, raise themselves up to the technical considerations of military art, and, the better to praise the Emperor, explain to their parishioners the admirable combinations of his strategic genius.
And truly, his strategy is admirable, lately against Catholic ideas and now against the secular mind.

First of all, he has extended, selected and defined his field of operations, and here is his objective point, fixed by himself: "On public affairs, which are my affairs in political, social and moral matters, on history, and especially on actual history, recent and modern, nobody of the present generation is to give any thought but myself and, in the next generation, everybody will follow my example."[6263] The monopoly of education therefore belongs to him.